About

Welcome to the wild & rooted

Hi, I’m Brittney — founder of the wild & rooted, wife, mama to three busy kiddos, and wellness lover.

Like many moms, my journey started right at home. When my daughter began taking an interest in skincare, I paused. I read the labels, researched the ingredients, and quickly realized I wasn’t comfortable with the trendy, store-bought products so often marketed to our kids. This mama wanted better.

That curiosity led me back to simple, time-honored ingredients and the wisdom of caring for our bodies the way nature intended. In my kitchen, I began experimenting with grass-fed suet from a local farm, slowly turning it into nourishing tallow and blending it with pure, plant-based oils — creating herbal-infused products I trusted for my own children.

What began as a way to care for my own family soon grew into the wild & rooted. Today, I create small-batch, herbal-infused products for the skin, home, and health, all rooted in simplicity, intention, and trust.

Thank you for being here and for supporting our small family business. My hope is that each product brings you the same peace of mind I wanted for my own family — knowing you’re caring for yours in a gentle, intentional way.

With love,
Brittney